Events : Rolex
“These events pay tribute to motor racing history, historic automobiles and the people who made them. Sparks has created a museum-quality feeling where visitors can truly experience the history and heritage of these fine cars.”
| Event: | 34th Annual Rolex Monterey Historic Automobile Races and Rolex Vintage Festival |
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| Location: | Laguna Seca Raceway, Laguna Seca, CA and Lime Rock Park, Central CA |
| Challenge: | Design, produce and manage the "Moments in Time" semi-permanent museum installation. |
| Solution: | Using an 8,000 square foot tented environment prepared to withstand all weather, Sparks created an antique racing car museum showcasing eight classic Indy Roadsters. Sparks created the story-researching the history of the vehicles, selecting graphics and visuals and creating copy for the backdrops. The cars were displayed on custom platforms, in tandem with large custom graphic information panels. Flat-screen monitors mounted from trussing showed footage of the cars in action. Lighting was set up to bathe the cars in fading color washes. |
| Performance: | This was the 7th time Sparks was engaged to design and produce the "Moments in Time" exhibit. |
