Events : Palm
“Thanks for such a great job. we keep getting all kinds of notes from attendees telling us what a great event it was.”
| Event: | Palm Treo 700p Smartphone Summer Launch Series |
|---|---|
| Location: | San Francisco (Mezzanine), New York City (Skylight), Los Angeles (Ivar), Washington D.C. (Love), Dallas (The Green Room), Chicago (Crobar) |
| Challenge: | Design, produce and manage a series of private launch parties in six cities over two weeks. |
| Solution: | Highlighting the Smartphone's main attributes and features: speed, integration and acceleration, the event was set up like a racetrack with attendees moving through each area in a game-like fashion, answering trivia questions, watching demos and playing games, and were awarded performance chips for participating. Chips were redeemed at the Finish Line for a number of prizes that ranged in scale and value. |
| Performance: | An Event Marketer magazine Silver EX Award winner, the series drew more than 1,700 attendees, surpassing the company's target goal, garnering increased product awareness and quality leads. |
