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Sparks - Driving Brand Performance

Fixtures + POP : JCPenney

“Sparks is a superior company, a super partner and a real blessing for all of us at JCPenney. The Sparks team is awesome. We are so glad Sparks won Supplier of the Year.”

Category:

Ambrielle Retail Display Rollout

Location:

Nationwide to 1,000 Retail Locations

Challenge:

Value-engineer, produce and install a 1,000 store rollout for the JCPenney Women's Intimate department without sacrificing the look and feel of the 15 store test program.

Solution:

With less than 12 weeks to complete manufacturing and shipping for assembly, the products were sourced overseas through Sparks China to reduce cost. Assembly was completed domestically and shipped to stores within a six-week window over the holiday season.

Performance:

Sparks finished the rollout on budget and in time for the Valentine's Day promotion. Sparks was once again selected as JCPenney Supplier of the Year.

Download case study for JCPenney PDF