TED@MotorCity Event, 250 attendees
The role of technology in rebuilding urban landscapes was discussed at the super-secret, Lincoln-sponsored TED@MotorCity in Detroit.  High profile speakers, scholars, entertainers and business leaders held court on its theme, “New Tomorrows,” while following the 18-minute per speech TED guideline. While talks didn’t focus explicitly on the auto industry, Lincoln was represented by a strategically staged fleet of vehicles and attendees completed surveys about perceptions of the brand.