adidas NYC Marathon 1,600 sf Experience
The NYC Marathon Health & Fitness Expo draws more than 100,000 applicants annually and is considered one of the largest great races. During the 3 day event, Sparks' long time partner adidas honored NYC Marathon Champion, Olympic silver medalist, and world record holder Grete Waitz, who lost her battle with brain cancer in 2011. The event showcased tribute videos and a commemorative line of sneakers inspired by her heritage. 100% of the proceeds were donated AKTIV against cancer.