NXP Euro Lounge
For an out-of-the-box way to introduce and highlight, for VIP guests, the vibrant media technologies that allow consumers to enjoy better sensory experiences – brilliant images, crisp clear sound and easy sharing of information in homes, cars and mobile devices – NXP created a “Euro Lounge” at the Wynn Hotel in Las Vegas during CES.  A ballroom was transformed into a fully themed brand experience complete with product demos, interactives, and NXP executives delivering thought-provoking speeches on topics spanning personalized TV to mobile device innovation.