To create a unique and engaging experience for Neutrogena at the AAD show, Sparks implemented interactives to connect dermatologists to key product information in the growing product lines. Two virtual catalogs were searchable via 46" touchscreens that allowed for a variety of user interactions based on interest level. Sparks leveraged a Multi-touch technology called White Label Showcase to rapidly prototype and deploy a visually stunning solution that could be updated for upcoming shows without the typical cost or hassle of reprogramming.