An interactive focused on energy and resource conservation was developed to activate and motivate attendees around LG’s EcoMobilization campaign at CTIA. The EcoGame allowed guests to dissect a phone and organize its parts into recycle bins. Each part had a value, and the longer you play the more money you could accumulate. Upon completion, guests donated their total to an organization of their choice – recycling, collection or green research technologies – and had their picture taken and auto-uploaded to the EcoImpact wall – a 60” photo-matrix screen – within the exhibit as well as their personal Facebook page.