TCT – 6,400 sq ft
Boston Scientific created an experience at the TCT San Francisco show with their new larger-than-life exhibit. More than 10,000 cardiologists instantly became engaged the moment they stepped foot on the show floor with customized motion recognition technologies, a theatre-in-the-round set-up and the exhibit centerpiece, a massive 14’ chrome heart that emitted a veritable siren song. Through the use of innovative design and technologies, cardiologists who work at microscopic levels got to see things from a whole new yet magnified perspective and walked away with a “wow” factor that they will never forget.