PGA Merchandise Show – 25,000 sf
The TaylorMade-adidas-Ashworth Golf trifecta was the most talked about experience as 20K+ attendees over a three-day period journeyed their way through the massive 25,000 sq. ft. space, or as others described it “A city of wonder". Attendees immediately became part of the overall experience as they were greeted at two enormous entrances with projection screens, lighted tunnels and a mini theatre. A putting green in the center and two hitting bays in the rear were some of the hottest items on the floor. Not to mention a pool table, Wii golf tournament and all the TMAG sway only one could dream of.