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About Sparks

 
 

Erik Weber, Vice President of Creative

On Design: "The best designs in the world are based on purpose and function. When a design solves a functional problem as simply and elegantly as possible, the resulting form will be honest and timeless."

Bob Ginsburg, Chief Financial Officer

On Growth: "We can't do what's required of us today using yesterday's thinking and expect to still be in business tomorrow. We must continue to grow and evolve as required by our clients."

Geoff Albro, Vice President of Creative

On Design: "In our world, great design focuses on the experience within a space to not only contain — as the architecture of the space once did — but to educate, embrace, engage, entertain and exalt the persons within that space."

Robin Lickliter, Senior Vice President of Events

On Attitude: "Attitude is everything. With attitudes focused on accountability, integrity and passion, nothing can stop us from unlimited success."

Mike Ellery, Senior Vice President of Creative

On Collaboration: "Collaboration is central to our culture and successes. It fuels dialog, awareness, creativity and growth, and helps us set far-reaching standards — the reward for which is an important sense of satisfaction and recognition for both our clients and ourselves."

David Sudjian, President

On Diversity of Client Base: "The depth and breadth of our diverse client base brings unparalleled advantages to our customers and prospects. The intrinsic value is a result of both individual and collective knowledge gained across all of our business lines to improve innovation, productivity and effectiveness."

Kristy Elisano, Vice President of Marketing

On Authenticity: "Always be a first-rate version of yourself instead of a second-rate version of someone else."

Scott Tarte, Chief Executive Officer

On Innovation: "Innovation used to be a term to describe the creative process. Today, innovation is done constantly, by everyone, in every department, continuously improving everything the company is about."

Jane Hawley, Senior Vice President

On Partnership: "Partnership is an integral facet to achieving our client's vision. Both parties working towards a common goal with open communication and team work — all without egos involved."

Jeffrey Harrow, Chairman

On Leadership: "Leadership is not about telling people what to do. Rather, it is about creating an environment that enables individuals to achieve their full potential, to have the courage, confidence and risk-taking profile that allows them to do great things."

Ben Nazario, Senior Vice President

On Client Service: "The core of our corporate philosophy centers on exceptional client service. As a company, our collective goal is to provide consistent service that is not just outstanding but legendary."

Dave Lentz, Vice President of Strategy

On Strategic Perspective: "We have a responsibility to interconnect our clients content and resources to create compelling and relevant experiences that lift brand affinity and ideally generate content to further awareness and consideration beyond our nomadic footprint."

Jamie Barlow, Creative Director, Interactive Media

On Interactivity: "It's amazing to see the proliferation of interactivity and it's prevalence in our daily lives. It is only natural that it becomes a powerful tool to enhance our clients' ability to communicate to their audiences."

Matt Wood, President of Sparks Retail

On Quality: "Quality is everyone's responsibility and it can be defined as doing the right thing every time — even when no one is looking."

David Smiertka, Vice President of Creative

On Creativity: "Creative work often times is solitary, making the effort of developing new ideas or something unique that much more challenging. At Sparks, we find exceptional creativity is collaborative —the process is fluid here. It's not only more productive, it's more fun!"

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Who

A highly experienced team of idea-churnin', brand-buildin', coffee-chuggin' strategists, marketers, producers, techies and creative geniuses so charismatic you'll want to introduce us to your mom.

What

Whether you're a start-up or a household name, we create big ideas that deliver value across a multitude of live brand interactions through insight, innovation and lots and lots of imagination.

How

Big enough to deliver, small enough to adapt. It's our agility that consistently enables us to accomplish great things while providing our clients with killer creativity, flexibility and value.




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