Millennials will spend money on experiences over products or services. Find out how brands like H&M and Sephora tapped into that at Coachella.
At the NYIAS, McLaren used a fully integrated marketing and augmented reality campaign to give consumers an inside look at their newest sports car.
Live events are a great way to pull fodder for your content marketing mix. Here are 15 types of content you can create from a live event.
Sparks lands on Event Marketer's Inaugural Best Places to Work in Events List.
Marketing has become a two-way street for communication for both brands and customers. The CMO position is transitioning into the CXO position.
Internal meetings are more than just inspirational speeches. Learn how to upgrade your next company meeting and improve the attendee experience.