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1Strategy

We begin by immersing ourselves in your:

brand, industry, targeted audiences, unique challenges and opportunities for success.

2Creative

We create experiences that:

are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.

3Digital

We incorporate interactivity into all engagement phases:

augmented reality, data capture, eGalleries, eSurveys/polls, games, gesture/reactives, holographics/transparents, QR codes/scans, NFC, RFID, photo/video engagements, touch-based interactives, custom mobile/tablet/web apps and interfaces, and more.

4Production

We map the experiences across multiple brand touchpoints:

tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, brand environments, meeting rooms, executive briefing centers, visitor centers, retail experiences, pop-up engagements, and more.

5Management

We develop a plan for strategic deployment:

budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, online asset and program management, onsite coordination and management, post program services.

6Marketing

We utilize traditional, social and digital marketing strategies to increase engagement pre, during and post event:

banner/print ads, sponsorship/venue marketing packages, email and direct mail campaigns, websites and microsites, collateral and giveaways, guerilla efforts, etc.

7Measurement

We implement a proven model for evaluating experiential programs:

using a set of qualitative and quantitative techniques to identify the level of business opportunity created, the impact on brand affinity, relationship impact and the quality of experience.

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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