Why is Weber teaching cooking courses? See three reasons why engaging with consumers directly is a great idea for the grill maker.
Samsung partnered with Swiss singer, Seven, to launch its latest flagship smartphone through an integrated marketing activation.
The Revs Institute partnered with Sparks to showcase and renew one of automotive racing's greatest rivalries.
Creating natural light isn't easy but scientists at CoeLux used nanotechnology to replicate the way sunlight is affected by the earth's atmosphere.
Marketing budgets for events are increasing therefore it's becoming harder and harder to find venues within major cities.
Millennials will spend money on experiences over products or services. Find out how brands like H&M and Sephora tapped into that at Coachella.