The best experience design creates an unforgettable impression and totally immerses visitors into the brand.
Using music in your experiential marketing is important. What music you choose, plays a large, more vital role in how people perceive your brand.
At this year's NRF Convention, the theme for most brands was retail technology and the ability to personalize shopping experiences for each shopper.
More innovation than invention, look out for these technologies as they make a lasting impression on 2016 and event marketing.
Does it ever make sense to charge attendees for experiential marketing? Short answer, sometimes. Discover why and the benefits.
Using events to connect with influencers is a great way to get in front of people who can sway opinions towards your brand, product or service.