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Event Marketers Face Lowest City Availability Numbers

Marketing budgets for events are increasing therefore it's becoming harder and harder to find venues within major cities.

Lessons on Millennial Marketing from Coachella

Millennials will spend money on experiences over products or services. Find out how brands like H&M and Sephora tapped into that at Coachella.

Augmented Reality: A Supercar for Everyone

At the NYIAS, McLaren used a fully integrated marketing and augmented reality campaign to give consumers an inside look at their newest sports car.

15 Content Marketing Pieces From Live Events

Live events are a great way to pull fodder for your content marketing mix. Here are 15 types of content you can create from a live event.

Sparks Makes Best Places to Work in Events List

Sparks lands on Event Marketer's Inaugural Best Places to Work in Events List.

The Rise of the Chief Experience Officer

Marketing has become a two-way street for communication for both brands and customers. The CMO position is transitioning into the CXO position.

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