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1Strategy

We become experts at understanding your:

brand, products, services, industry, audiences, competitors, and objectives.

2Creative

We create experiences that:

are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.

3Production

We map the experiences across multiple brand touchpoints:

tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, brand environments, meeting rooms, executive briefing centers, visitor centers, retail experiences, pop-up engagements, and more.

4Management

We develop a plan for strategic deployment:

budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, online asset and program management, onsite coordination and management, post program services.

5Marketing

We utilize traditional, social and digital marketing strategies to increase engagement pre, during and post event:

banner/print ads, sponsorship/venue marketing packages, email and direct mail campaigns, websites and microsites, collateral and giveaways, guerilla efforts, etc.

6Interactivity

We incorporate interactivity into all engagement phases:

augmented reality, data capture, eGalleries, eSurveys/Polls, games, gesture/reactives, holographics/transparents, QR codes/scans, NFC, RFID, photo/video engagements, touch-based interactives, custom mobile/tablet/web apps and interfaces, and more.

7Measurement

We test, target, analyze and report on ROI, ROO and ROE:

key performance indicators—agency relationship, audience attendance and traffic, contact/lead quality, individual/overall engagement and experience, exhibit/event efficiency, financials, etc.

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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