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Tips for Preparing Your 2016 Trade Show Plan

Have you started planning your 2016 trade show strategy? Here a few tips that cover the basics to creating a sound trade show strategy.

Mobile Tours: Single Vehicle vs. Multi-Vehicle

As use of mobile marketing tours rises, brands are evolving how they use them. Learn the differences between single and multi-vehicle tours.

Healthcare Events and Regulatory Fine Print

While there are plenty of restrictions, rules & guidelines for healthcare marketing, exhibits can still be informative in a fun way.

How to Effectively Manage Trade Show Leads

Trade shows provide a great setting for lead generation but in order to effectively manage them, marketing and sales teams need to collaborate.

Micro Scope: Embracing the ‘Small Win’ Mentality

Using small events to achieve the same goals of large scale experiences is what makes up the premise of the Small Win blueprint.

How to Use Twitter to Drive Exhibit Traffic

Tradeshow exhibits can make for great marketing but bringing in visitors can be a challenge. Here are a few tips to use Twitter to bring in traffic.



As the use of #MobileTourMarketing rises, #brands are changing the way they use them.
If @EventMarketer tweets it, it must be true! #eventmarketing #budget
#Retailers, have u changed to EMV readers? Effective now, you could be liable for #fraud!
Are #salesleads the biggest reason to exhibit at #tradeshows?
Sparks & @NAZARIOBEN take over the #G2E2015 show floor! Here's another amazing experience making buzzzz! @High5Games
RT @NAZARIOBEN: If you haven't yet, stop by Aristocrat at @G2Eshows. You won't want to miss it! @sparksmarketing #G2E2015…

Event Measurement

You know you need data to make smart decisions. The question is— what kind of data? And what do you do with it?

Get the answers now!

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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