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Three Ways to Make Sure Stunt Marketing Yields Success

Stunt marketing can leave a lasting impression on would-be consumers. How positive that impression is, depends on how much planning goes into it.

B2C Brands Give Consumers an ‘Upgraded’ Experience

B2C brands are upgrading consumer experiences through various actions and things that can't be bought.

Back To School: Fundamentals of Event Marketing

Event marketing has changed over the years with the advent of technology, but certain fundamentals will always apply.

Why Event Marketers should listen to Maya Angelou

Maya Angelou said that people will never forget how you make them feel. Marketers need to take this into consideration when planning events.

The SMART Way to Throw a B2B Marketing Event

Marketers should be SMART about it B2B event planning and execution. Be specific, measurable, attainable, relevant, and timely.

2 Philosophies That Ensure Tradeshow Booth Success

Tradeshow booths need to wow your audience. Here are two philosophies to follow to ensure tradeshow marketing success.

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Santa Monica Destination Store
Grand Opening July 18, 2015


The telecomm giant turned experiential retailer
provides hands-on activity and deeper customer
engagement at the Third Street Promenade.

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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