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Why Events and Sales Teams Should Work Together

Sales and event marketing teams need to work hand in hand if they want to not only wow the audience but ensure business goals are met.

Promotional Giveaways: What You Need To Know

Promotional giveaways are a great way to get your brand in front of event attendees but like all experiential marketing, they require strategy.

How to Enhance Your Event Marketing Using Social Media

Social media is a powerful tool in event marketing long before, during and after the event. Use it strategically to meet your event's business goals.

3 Reasons to Include Events in Your Marketing Strategy

Event marketing allows brands to generate positive awareness, build relationships offline and increase the return on opportunity.

The Psychology of "Little Details"

Absorbing events locally means focusing on small details which is exactly what attendees are doing and why event marketers need to keep them in mind.

5 Things to Consider Before Using Drones

Drones are all the rage in experiential marketing but there are a couple of things to keep in mind before flying and producing incredible content.

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Santa Monica Destination Store
Grand Opening July 18, 2015


The telecomm giant turned experiential retailer
provides hands-on activity and deeper customer
engagement at the Third Street Promenade.

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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