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The Psychology of "Little Details"

Absorbing events locally means focusing on small details which is exactly what attendees are doing and why event marketers need to keep them in mind.

5 Things to Consider Before Using Drones

Drones are all the rage in experiential marketing but there are a couple of things to keep in mind before flying and producing incredible content.

Verizon Wireless Opens Unique Santa Monica Destination Store

Verizon continues its retail reinvention with the opening of its newest destination store in Santa Monica.

Tech EM: Alike.IO

Alike brings the digital world to life by helping event attendees network through the use of Bluetooth Low Energy and wearable technology.

Benefits of Centrally Managed Global Event Marketing

Centrally managed global event marketing may seem daunting but has a lot of benefits including consistency, financial savings & thorough measurement.

Increase Your Event Email Open Rates

With stronger spam filters and IP blockers, getting people to open and read your event emails is challenging. Here are 5 ways to increase open rates.

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RT @bpcreates: The Experiential Marketing Daily is out! http://t.co/NWu5vMmP5r - Stories via @sparksmarketing @TheC3Agency @MirroredMedia
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Santa Monica Destination Store
Grand Opening July 18, 2015


The telecomm giant turned experiential retailer
provides hands-on activity and deeper customer
engagement at the Third Street Promenade.

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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