Promotional giveaways are a great way to get your brand in front of event attendees but like all experiential marketing, they require strategy.
Social media is a powerful tool in event marketing long before, during and after the event. Use it strategically to meet your event's business goals.
Event marketing allows brands to generate positive awareness, build relationships offline and increase the return on opportunity.
Absorbing events locally means focusing on small details which is exactly what attendees are doing and why event marketers need to keep them in mind.
Drones are all the rage in experiential marketing but there are a couple of things to keep in mind before flying and producing incredible content.
Verizon continues its retail reinvention with the opening of its newest destination store in Santa Monica.