Using nostalgia in your event marketing will lead to memorable connections between your brand and attendees.
Stunt marketing can leave a lasting impression on would-be consumers. How positive that impression is, depends on how much planning goes into it.
B2C brands are upgrading consumer experiences through various actions and things that can't be bought.
Event marketing has changed over the years with the advent of technology, but certain fundamentals will always apply.
Maya Angelou said that people will never forget how you make them feel. Marketers need to take this into consideration when planning events.
Marketers should be SMART about it B2B event planning and execution. Be specific, measurable, attainable, relevant, and timely.