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Healthcare Events and Regulatory Fine Print

While there are plenty of restrictions, rules & guidelines for healthcare marketing, exhibits can still be informative in a fun way.

How to Effectively Manage Trade Show Leads

Trade shows provide a great setting for lead generation but in order to effectively manage them, marketing and sales teams need to collaborate.

Micro Scope: Embracing the ‘Small Win’ Mentality

Using small events to achieve the same goals of large scale experiences is what makes up the premise of the Small Win blueprint.

How to Use Twitter to Drive Exhibit Traffic

Tradeshow exhibits can make for great marketing but bringing in visitors can be a challenge. Here are a few tips to use Twitter to bring in traffic.

Data Is Speeding Up the Event Lead Cycle

Uncover data-driven solutions to enhance your marketing efforts and tie metrics back to your business objectives.

5 Tips for Qualifying Leads at Events

Lead quality is one of the most important things to measure at an event. Here are 5 tips on lead qualification at events.



Sparks & @NAZARIOBEN take over the #G2E2015 show floor! Here's another amazing experience making buzzzz! @High5Games
RT @NAZARIOBEN: If you haven't yet, stop by Aristocrat at @G2Eshows. You won't want to miss it! @sparksmarketing #G2E2015…
RT @NAZARIOBEN: Come see @Konami at @G2Eshows! @sparksmarketing #GlobalGamingExpo2015 #G2E2015
When you see what @aristocratslots has going on at #G2E2015, you'll be impressed. @GameofThrones #eventmarketing
Use the "Small Win" blueprint in #eventmarketing to meet large-scale experiential objectives
#Tradeshow exhibits are perfect #promotion platforms but only if people are there to see them.

Event Measurement

You know you need data to make smart decisions. The question is— what kind of data? And what do you do with it?

Get the answers now!

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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